最近比较热点的消息：2025年8月，意大利竞争管理局（AGCM）对在欧洲运营Shein在线交易平台的Infinite Styles Services公司处以100万欧元的罚款，原因是其绿色声明具有误导和遗漏，同时发布了详细的处罚报告。

法国7月也对Shein开具4000万欧元罚单，理由同样包括“虚假环境声明”。

看到此消息，小编不禁回想起，2023年3月底，公众号曾发布过一篇文章：欧盟“‘绿色声明指令’提案”发布——剑指“漂绿”，利好环境产品声明（EPD）。文章基于欧盟公开信息编写，极短时间内阅读量就接近千人，但不知何人出于何种目的对文章进行了投诉，导致文章下架。而今Shein深陷其中，有些令人唏嘘。

我们还是专注自己的事情，特别篇介绍GPI V5.0之中涉及绿色声明的相关规定。

-图像本身可能被解释为环境声明（例如与声明产品无关的树木、山脉和野生动物），因此应谨慎使用，并遵守国家立法和拟使用EPD的市场的最佳实践。

Images may in themselves be interpreted as an environmental claim (such as trees, mountains, and wildlife that are not related to the declared product) and shall, therefore, be used with caution and in compliance with national legislation and best practices in the markets in which the EPD is intended to be used.

-声称产品“不含”特定有害物质或物质时，应谨慎进行，仅限于相关时，且遵循 ISO 14021 中关于自我环境声明的规则。

Claims that a product is “free” of a specific hazardous material or substance should be done with caution and only when relevant, following the rules in ISO 14021 on self-declared environmental claims.

-EPD内容不应包括评级、判断或与其他产品或公司的直接比较。

“其他产品”包括所声明产品的旧版本或替代版本，即EPD不得显示产品的环保表现结果随时间的变化，或产品使用替代生产工艺或投入材料等产品的假设版本存在差异。

“其他公司”是指EPD不得以任何方式暗示EPD所有者比其竞争对手具有“市场领导者”或“更具可持续性”（或类似）。

EPD content shall not include rating, judgements, or direct comparisons with other products or companies.

”Other products” include previous or alternative versions of the studied product, i.e., the EPD shall not display changes in the environmental performance results of a product over time, or differences with regard to a hypothetical version of the product using, e.g., alternative production processes or input materials.

“Other companies” means that the EPD shall not in any way imply that the EPD owner is, for example, “a market leader” or “more sustainable” (or similar) compared to its competitors.

-EPD可声明额外的环境相关信息。声明的任何额外环境信息均需有据可查、可验证，并采用适当的方法得出，且应具体、准确、无误导性，并与具体产品相关。定量信息优于定性信息。

An EPD may declare additional environmentally relevant information not derived from the LCA. Any additional environmental information declared shall be substantiated and verifiable, and be derived using appropriate methods and be specific, accurate, not misleading, and relevant to the specific product. Quantitative information is preferred over qualitative information.

-EPD文件的附加环境信息或者其他章节，不得包含不符合GPI和适用PCR的与环境绩效指标或其他LCA指标相关的任何声明（例如证书）。例如，不允许包含碳中和声明，也不允许基于质量平衡方法的温室气体减排声明或证书披露。

The additional environmental information section, or any other section of the EPD, shall not include any claims (e.g., including certificates) related to the environmental performance indicators, or other LCA indicators, that do not comply with the LCA rules of this GPI or applicable PCR. For example, carbon-neutrality claims are not allowed, neither are claims on the reductions of GHG emissions, or reporting of certificates, based on a mass balance approach.

-EPD所有人有责任确保提出的任何声明均符合有关地区的所有相关法律或法规。

It is the responsibility of the EPD owner to ensure that any claims made are compliant with all relevant laws or regulations in the relevant region.

国际EPD体系 GPI V5.0 的相关规定，正是为企业提供一条合规、透明、可验证的路径。EPD不仅是披露产品环境绩效的国际语言，更是帮助企业避免“漂绿”风险、提升国际竞争力的重要工具。在绿色转型的新时代，唯有以科学为基石、以透明为准则，企业才能真正赢得市场与社会的信任。